Resume

Relevant Experience

Sr. Content Marketing Manager; G2 Crowd                        Aug. 2015 – Sept. 2019

  • Grew blog traffic from 20k monthly visitors to 1.5m monthly visitors (90% organic) in less than 18 months.
  • Led team of 23 content marketers while maintaining a team NPS above 50.
  • Hired and successfully on-boarded 20 content marketers over nine months.
  • Oversaw the scaling of our guest post network from 0 to 100+ monthly articles.
  • Developed strategy for four content units tasked with driving traffic, email subscriptions, revenue generation, and backlink acquisition.
  • Oversaw the strategy and editorial direction for 200+ published content pieces (blogs, downloadables, guides, etc) each month. Maintained editorial calendar via Asana.
  • Helped develop backlink strategies that generated 5,500 new referring domains to Learn blog in less than 18 months.

Previously held positions at G2 Crowd

      • Research Specialist; Research Editor; Editorial and SEO Team Lead; Content Marketing Manager

Software stack at G2 Crowd

      • SEO: Ahrefs; SEMRush; Botify; Google Search Console
      • Content: HubSpot; WordPress; MarketMuse; Asana
      • Analytics: Google Analytics; HubSpot; Domo
      • Multimedia: Adobe Suite; Canva
      • Social media: Hootsuite; Union Metrics; BuzzSumo

    

Application Writer; 120 Sports (a digital sports TV station)       July 2014 – Aug. 2015

  • Wrote content and managed visuals for digital sports television application.
  • Monitored social media for breaking sports stories and to supplement packages.

Contributing Writer; Chicago Tribune/Pioneer Press      July 2015 – Present

  • Have written more than 300 stories for Pioneer Press and Chicago Tribune sports sections. Covered primarily prep sports, including game, feature, and preview stories.
  • Worked with external communications employees to coordinate interviews, receive story pitches, and obtain story artwork when necessary.
  • Two stories featured on Chicago Tribune home page.
  • Nominated for one Associated Press Sports Editors award for this story.

Additional Writing Experience                 

  • Times of NW Indiana: Wrote high school, college, and professional sports stories. Filled in as sports agate. (2018 – 2019)
  • Chicago Sun-Times: Wrote high school and college sports stories. (2013 – 2014)
  • NBA Europe: Covered Kobe Bryant’s final game at United Center. (2016)
  • Content Contributions: Databox, Intercom, BuzzStream, OneIMS, Planable.

Education

M.A. Journalism; DePaul University (2014)
B.A. History, English; Alma College (2010)