Jakub Rudnik’s Resume

Content and SEO Experience

VP of Content and SEO; Shortlister (May 2020 – Present)

  • Responsible for all SEO and content decisions at Shortlister.
  • Site referring domains increased by 113% in first eight months.
  • Site monthly organic traffic increased by 60.7% in first eight months.
  • Site total ranked keywords (Ahrefs) increased by 81.7% in first eight months.
  • Ahrefs domain authority up five points (47 to 52) in first eight months.

L2TMedia; SEO Manager (Nov. 2019 – May 2020)

  • Managed two teams: 9 SEO specialists and 5 content editors.
  • Developed and oversaw implementation of new SEO packages for 350+ clients, including developing new tactics, pricing and reporting.
  • Oversaw new SEO tool selection process and led the implementation of BrightEdge.

Sr. Content Marketing Manager; G2 Crowd (Aug. 2015 – Sept. 2019)

  • Grew blog traffic from 20k monthly visitors to 1.5m monthly visitors (90% organic) in less than 18 months.
  • Led team of 23 content marketers while maintaining a team NPS above 50.
  • Hired and successfully on-boarded 20 content marketers over nine months.
  • Oversaw the scaling of our guest post network from 0 to 100+ monthly articles.
  • Developed strategy for four content units tasked with driving traffic, email subscriptions, revenue generation, and backlink acquisition.
  • Oversaw the strategy and editorial direction for 200+ published content pieces (blogs, downloadables, guides, etc) each month. Maintained editorial calendar via Asana.
  • Helped develop backlink strategies that generated 5,500 new referring domains to Learn blog in less than 18 months.

Previously held positions at G2 Crowd

      • Research Specialist; Research Editor; Editorial and SEO Team Lead; Content Marketing Manager

Software stack at G2 Crowd

      • SEO: Ahrefs; SEMRush; Botify; Google Search Console
      • Content: HubSpot; WordPress; MarketMuse; Asana
      • Analytics: Google Analytics; HubSpot; Domo
      • Multimedia: Adobe Suite; Canva
      • Social media: Hootsuite; Union Metrics; BuzzSumo

Sports Media Experience

Illinois High School Basketball Newsletter (June 2020 – Present)

  • I write a weekly newsletter about recruiting, commitments, transfers, coaching news, scores, stories and more about Illinois high school basketball.
  • A top-75 sports newsletter on Substack (No. 68 as of December 2020).
  • Average open rate: 61%
  • Average readership: 585

Founder; Illinois-Basketball.com

  • Founded a high school basketball news site.
  • Grew audience to 13,000+ pageviews in first three months.

Contributing Writer; Chicago Tribune/Pioneer Press (2015 – Present)

  • Have written more than 300 stories for Pioneer Press and Chicago Tribune sports sections. Covered primarily prep sports, including game, feature, and preview stories.
  • Worked with external communications employees to coordinate interviews, receive story pitches, and obtain story artwork when necessary.
  • Two stories featured on Chicago Tribune home page.
  • Nominated for one Associated Press Sports Editors award for this story.

Application Writer; 120 Sports (July 2014 – Aug. 2015)

  • Wrote content and managed visuals for digital sports television application.
  • Monitored social media for breaking sports stories and to supplement packages.

Educator Experience

DePaul University, Lecturer (March 2020 – Present)

  • Taught JOUR 280: Introduction to Online Reporting and Production.
    • Introduced undergraduate students to online publishing, open data, map making, audio editing, video editing, and photography.
    • Taught students to use Google Maps, Adobe Audition, Adobe Premiere, Photoshop, and other tools.
  • Teaching Adobe Audition and Adobe InDesign workshops in the Fall 2020 quarter.

Additional Writing Experience                 

  • Times of NW Indiana: Wrote high school, college, and professional sports stories. Filled in as sports agate. (2018 – 2019)
  • Chicago Sun-Times: Wrote high school and college sports stories. (2013 – 2014)
  • NBA Europe: Covered Kobe Bryant’s final game at United Center. (2016)
  • Illinois High School Basketball: Created a website to cover Illinois high school basketball. It had more than 1,300 readers in its first week.
  • Crusader Kings III Guides: Created a website for the popular PC strategy game Crusader Kings III
  • Content Contributions: Databox, Intercom, BuzzStream, OneIMS, Planable.


M.A. Journalism; DePaul University (2014)
B.A. History, English; Alma College (2010)