Digital Storytelling and Creation

Jakub Rudnik is a journalist, professor, SEO consultant, content strategist, writer, and team leader.



Jakub has written for online and print publications since 2012. His sportswriting has appeared in the Chicago Tribune and its suburban papers (2015 to present), Chicago Sun-Times (2012 to 2014) and the Times of Northwest Indiana (2018 to 2019), among others.

SEO Consultant

Jakub has worked as a full-time SEO manager at L2TMedia, a digital marketing agency for auto dealerships. He has also consulted for review companies, B2B software platforms, and agencies in the digital marketing and HR spaces.


He teaches “JOUR 280: Introduction to Online Reporting and Production” to undergraduate students at DePaul University. The class introduces students to the following skills through a journalistic lens: social media, digital publishing, audio editing and podcasting, photography, map making, video editing, and more.

Content Strategist

At G2 Crowd, Jakub led the strategy that grew organic blog traffic from 5,000 to 1 million monthly visitors in less than one year. He was heavily involved in growing its referring domains by more than 5,000 in less than two years.


VP of Content at Shortlister

May 2020 to Present

Head of content strategy and SEO for health and wellness listing company. Organic traffic up 30.3% in two months. Referring domains up 27.4% in two months.

Sr. Content Manager at G2 Crowd

2015 – 2019

Managed team of 22 content marketers. Oversaw content strategy that saw organic blog traffic increase from 20,000 monthly visitors to more than 1 million monthly visitors.

SEO Manager at L2TMedia

November 2019 – May 2020

Managed nine-person SEO team and five-person content editing teams. Oversaw restructure of SEO packages for 350+ clients, and onboarded new SEO tool (BrightEdge).

Application Editor at 120 Sports

2014 – 2015

Wrote and edited application content for digital sports app. Also created and produced social media-related content.

Let’s make something together.