I oversaw the strategy and editorial direction for the first 2,000-plus articles published to Learn.G2.com. I wrote this article about how we grew our traffic from 0 visitors to more than 1 million monthly visitors in less than a year. It was part of an eight-article series detailing our content marketing strategy.
In late 2017 I led the launch of G2 Crowd’s Digital Trends series. In past years we’d written one-off articles but with no SEO, PR, or social strategies backing them. We launched a hub of 15 articles to compete with our competitors who had successfully written their own series. Our articles saw more than 50,000 visits in the first year, and our Research team greatly expanded this effort in 2019. Our 2018 trends were cited by numerous news outlets, including The Atlantic, and have been linked to by more than 200 domains.